Role Overview

The Marketing Director is responsible for developing and executing a cohesive marketing strategy that drives revenue growth across e-commerce and wholesale channels while strengthening brand positioning within the aftermarket wheel industry.

This role leads the internal marketing team, manages external agency partners, and oversees the Ecommerce Product Manager responsible for the technical performance and development of the company’s website.

While this position leads marketing strategy and manages a team, it is also a hands-on leadership role. The ideal candidate is comfortable both setting strategy and actively contributing to execution when needed—launching campaigns, analyzing performance data, testing growth initiatives, and solving problems directly.

Execution of many marketing initiatives will be carried out by internal team members, agencies, contractors, and the Ecommerce Product Manager. However, accountability for marketing performance ultimately resides with this role.

What You’ll Do

 Ecommerce & DTC Marketing

Own the performance and growth of the ecommerce channel, ensuring marketing initiatives drive measurable revenue growth and customer acquisition.

Responsibilities

• Own ecommerce marketing performance including key metrics such as revenue growth, ROAS, MER, CAC, traffic growth, and conversion rate.
• Develop and oversee the digital marketing strategy across paid media, organic channels, lifecycle marketing, and promotional campaigns.
• Lead and manage the Ecommerce Product Manager, who is responsible for the technical ownership and development of the website, including CRO initiatives, user experience improvements, merchandising systems, and website performance optimization.
• Define ecommerce growth priorities that improve conversion rate, average order value, and customer acquisition efficiency.
• Direct and manage internal team members and external agencies responsible for paid advertising (Google, Meta) and channel optimization.
• Establish testing frameworks for campaign optimization, attribution analysis, and funnel improvements.
• Coordinate marketing campaigns with ecommerce merchandising initiatives to maximize sales performance.
• Lead the strategy to restore and scale organic search traffic through SEO, content strategy, and technical collaboration with the Ecommerce Product Manager.
• Hold internal team members, agencies, and partners accountable for delivering results against defined performance targets.

Brand, Content & Community

Strengthen brand leadership and grow awareness within the automotive enthusiast market.

Responsibilities

• Define and strengthen brand positioning within the aftermarket wheel category.
• Ensure brand consistency across website, social media, advertising, and wholesale marketing materials.
• Develop compelling messaging that resonates with enthusiast consumers and wholesale buyers.
• Oversee organic social media strategy to grow brand awareness within the automotive enthusiast community.
• Oversee content creation including video, photography, and lifestyle marketing assets.
• Develop partnerships with automotive influencers, builders, and industry partners to expand brand reach and credibility.
• Support new product launches with integrated marketing campaigns.

Wholesale / B2B Marketing

Support wholesale sales growth through strategic marketing programs and sales enablement tools.

Responsibilities

• Partner closely with the wholesale sales team to develop marketing programs that increase sales with existing customers and acquire new wholesale accounts.
• Build sales enablement tools including sales collateral, presentations, promotional materials, and co-op marketing programs.
• Develop marketing programs that support dealer growth, distributor relationships, and wholesale lead generation.
• Oversee the design and production of trade show booths, event collateral, and the annual product catalog.
• Ensure marketing initiatives effectively support the sales pipeline and prospecting process within HubSpot.

Marketing Strategy, Analytics & Systems

Ensure marketing initiatives are measurable, data-driven, and directly connected to company revenue growth.

Responsibilities

• Translate company revenue goals into clear marketing strategies, campaigns, and measurable KPIs.
• Develop reporting frameworks to track marketing performance across channels.
• Monitor key metrics including:
• Channel performance
• Campaign ROI
• Ecommerce performance
• Wholesale lead generation
• Deliver regular performance insights and recommendations to executive leadership.
• Work within operational systems including Shopify, HubSpot, NetSuite, and analytics platforms to connect marketing initiatives to business outcomes.
• Lead initiatives related to SEO, CRO, digital analytics, and marketing technology improvements.

Leadership & Team Development

Build and lead a high-performing marketing organization.

Responsibilities

• Lead, manage, and mentor the internal marketing team.
• Manage the Ecommerce Product Manager responsible for website development and ecommerce performance.
• Collaborate cross-functionally with sales, operations, and leadership teams.
• Establish clear priorities and accountability across marketing initiatives.
• Conduct regular performance reviews and provide coaching to team members.
• Manage relationships with agencies, freelancers, and contractors, ensuring projects are delivered on schedule and aligned with company goals.
• Build a culture of accountability, continuous improvement, and performance ownership within the marketing team.

Why Join Us

 Play a pivotal role in the growth of leading aftermarket wheel brands.

• Influence strategic decisions that directly impact company growth and customer experience.
• Work within an entrepreneurial, fast-moving environment where your contributions are visible.
• Lead marketing initiatives that support both ecommerce and wholesale business channels.
• Competitive compensation with performance incentives tied to marketing and revenue growth.

Required

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 8+ years of marketing experience, including leadership roles in ecommerce or consumer products.
• Experience building marketing programs that support both ecommerce and wholesale channels.
• Strong background in performance marketing, brand development, social media, and ecommerce marketing.
• Experience with Shopify, HubSpot, and Google Analytics (GA4).
• Strong understanding of SEO, CRO, digital analytics, and modern marketing technologies.
• Experience collaborating closely with sales teams and revenue leaders.
• Proven track record of driving revenue growth through marketing initiatives.
• Experience managing internal marketing teams and external agencies.
• Strong leadership, analytical, and strategic thinking abilities.
• Comfortable working within ERP, CRM, and ecommerce systems to analyze marketing and sales performance.
• Hands-on leadership style - able to contribute to execution when necessary while leading a team.
• High ownership mindset with accountability for marketing outcomes.

About OE Wheels LLC

OE Wheel Distributors, LLC is the trusted leader in replica and aftermarket wheel manufacturing design, and distribution, offering the largest replica selection in the market for all major vehicle makes and models. Our mission is to provide exceptional customer experiences and a supportive culture through our daily interactions, while inspiring passion and loyalty by creating high-quality products, and building innovative brands and designs.

Connections working at OE Wheels LLC